Rewind back to just over five years ago - 16th April 2016. 

I was currently studying Business and Media at Scarborough Sixth Form College, and as the final part of our course I had to create a business plan and in theory create a 'pretend' business.

Now with Fashion and Design being a huge part of my life growing up, and the love I have for the British and American music scene, I wanted to combine the two to create something special. Something completely different to your standard clothing brand. Because this is so much more than that. 

Technically speaking the definition of 'Morale' is the confidence, and enthusiasm of a group or person at a particular time. Listening to music, going to parties, attending festivals - That feeling is like no other, and Mörale itself is the connection between streetwear and music. 

Going deeper into the psychology behind the design of the logo - The extension of the letters M and E in our logo, signifies how we're constantly evolving and developing outside the box of what the brand can become. 

From video production, to the wash and dye of each garment. Every drop is coming better than the last, and we hope to make a return to music with Project Mörale II coming as soon as we can. 

Thank you to everyone who supports, since day one this brand was created and has been built on our customers and creating a community. We’re here to support you and will continue to provide British Streetwear To The World.

The past year has been tough for everyone and we’ve had to break through a lot of hurdles.

We’re determined to continue to grow and want to thank everyone that supports Mörale.

Five years on and it’s just the beginning.