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OUR STORY

 MÖRALE IS AN INDEPENDENT UK BRAND.

BRITISH STREETWEAR TO THE WORLD.

A CONCEPT STARTED WHILST STUDYING IN COLLEGE IN 2016 AND CREATED IN THE NORTH OF ENGLAND, FIVE YEARS ON WE AIM TO GROW AND REDEFINE UK FASHION CULTURE. 

HEAVILY INSPIRED BY ARTISTS, MUSIC AND INFLUENCED BY THE BRITISH AND AMERICAN MUSIC SCENE. WE'RE CREATING A COMMUNITY TO RE-SHAPE UK FASHION IN YEARS TO COME.

"MORALE"
 
noun
  1. the confidence, enthusiasm, and discipline of a person or group at a particular time.